StoryStream’s Alex Vaidya shares his 2018 retail marketing predictions with Rupa Ganatra.
The use of Artificial Intelligence (AI) and particularly visual recognition will continue momentum in opening up new and exciting sales opportunities for retailers. For example visual search for products will grow particularly via mobile and the monetisation of eCommerce imagery via automated product tagging will bring new revenue streams in 2018.
Alex also anticipates User Generated Content being used systematically to improve purchasing journeys.
“It’s getting increasingly hard to cut through the noise and engage audiences so having rich, relevant and authentic content connected with the right audience will be critical for brands in 2018.
More and more forward thinking retailers will start to enhance their eCommerce buying journey with personalised branded and UGC presented together to better communicate the product experience, which will lead to increased conversions.”