The why behind the what.

The very latest on the trends, news, and views from digital marketing and eCommerce, brought to you by the team at StoryStream.

TikTok in hand

The TikTok FAQ for Brands: Understand the Assignment

By Matthew on 6 May 2022

Open for Live Video Shopping

Featured

How Long Should It Be? How can I Build an Audience? Which Platform? Which Products?! The Live Video Shopping Q&A Deep Dive

By Matthew on 26 Apr 2022

Electric Car Charging

Electric Car Adoption – “Crossing the Chasm”

By Cameron on 7 Mar 2022

When the chips are down: how marketers can surmount the chip shortage

By Matthew on 12 Jan 2022

People using their phones

What is UGC? Why is it important? And how can you use it in your marketing?

By Matthew on 8 Jan 2022

Why diversity of age matters in inclusive marketing strategies

By Matthew on 4 Jan 2022

What’s behind the trend? Live Video Shopping by the numbers

By Matthew on 17 Dec 2021

What does the HFSS ad ban mean for User-generated Content?

By Matthew on 29 Nov 2021

Featured

Glossary of Digital Marketing Terms

By Matthew on 15 Nov 2021

5 Key Takeaways from our Diversity in eCommerce event

By Matthew on 30 Oct 2021