StoryStream blog

Have you ever wondered why data scientists discuss the lack of data in ai marketing when they seemingly have endless assets to work with? Here’s an explanation to help solve the mystery.

Thoughts on the value traditional influencers provide to brands, and alternative ways to leverage authenticity through customer advocacy.

With Artificial Intelligence (AI) able to do the heavy lifting on many marketing tasks, freeing individuals to focus on creativity, information is the new currency. Tagging images is becoming common place. Can we go beyond this? – StoryStream’s Chief Science Officer, Dr Janet Bastiman discusses.

A look at why increasing cloud service offerings aren’t solving marketer’s problems.

Giles Eida explores the answer to a question being asked increasingly in a fast changing digital landscape.

StoryStream’s Angelica Thomas offers her thoughts and insights on the challenge facing every automotive brand

This is how we ensure our product development is always driven by customer needs.

Emissions labelling is quickly becoming a major challenge for automotive marketers. StoryStream Director Simon Power discusses the increasing impact WLTP legislation will have on content and how brands must adapt.

While much AI technology remains concept only, theres one area where automotive marketers can already benefit from significant advancements – StoryStream Deep Learning Researcher Isaac Mateos discusses.