Thoughts on the value traditional influencers provide to brands, and alternative ways to leverage authenticity through customer advocacy.
Brands are looking in the wrong place for influencers
The challenges in building a reliable AI marketing solution
The realities and pitfalls in developing new AI marketing solutions when reliability is essential.
Posted inCompany News
Beyond tags, the story of an image
With Artificial Intelligence (AI) able to do the heavy lifting on many marketing tasks, freeing individuals to focus on creativity, information is the new currency. Tagging images is becoming common place. Can we go beyond this? – StoryStream’s Chief Science Officer, Dr Janet Bastiman discusses.
Posted inCompany News
Marketers need to get content moving. Why we built Content Portals
Are traditional publishers still relevant?
Posted inFeatured
How to connect with the millennial car buyer
StoryStream’s Angelica Thomas offers her thoughts and insights on the challenge facing every automotive brand
Posted inFeatured
Inside StoryStream – design thinking
This is how we ensure our product development is always driven by customer needs.
Posted inFeatured
We need to talk about emissions labels
Emissions labelling is quickly becoming a major challenge for automotive marketers. StoryStream Director Simon Power discusses the increasing impact WLTP legislation will have on content and how brands must adapt.
Posted inFeatured
Refining the search sphere – how AI can help marketers right now
While much AI technology remains concept only, theres one area where automotive marketers can already benefit from significant advancements – StoryStream Deep Learning Researcher Isaac Mateos discusses.
