The why behind the what.

The very latest on the trends, news, and views from digital marketing and eCommerce, brought to you by the team at StoryStream.

Posted inCompany News

Beyond tags, the story of an image

With Artificial Intelligence (AI) able to do the heavy lifting on many marketing tasks, freeing individuals to focus on creativity, information is the new currency. Tagging images is becoming common place. Can we go beyond this? – StoryStream’s Chief Science Officer, Dr Janet Bastiman discusses.

Posted inFeatured

We need to talk about emissions labels

Emissions labelling is quickly becoming a major challenge for automotive marketers. StoryStream Director Simon Power discusses the increasing impact WLTP legislation will have on content and how brands must adapt.