Seeking an agile way to bring the latest brand news and community driven content to over 20 of their global websites, Jaguar Land Rover are taking advantage of StoryStream’s content amplification solution to collect and rapidly publish brand and social content on their International and Market homepages.
While traditionally content would take days to approve and implement, StoryStream’s content sourcing workflows and dynamic web publishing are enabling Jaguar Land Rover to deploy localised, up-to-date articles and news of community initiatives live in just minutes.
Empowering markets to deliver more localised and relevant content
With their fingers on the local pulse, the market teams are empowered to use StoryStream’s content engagement platform to source and publish relevant news and community stories for their website visitors.
StoryStream Amplify is a content sharing and syndication solution that makes the sourcing, management and publishing process more agile and light touch. Now, Jaguar Land Rover Markets can effortlessly inform current and future customers of the latest news and stories of how the brands are supporting valuable local community causes. Research shows that digital content that is more up-to-date, visual and relevant increases customer engagement and crucially helps build more emotional connections with audiences.
“StoryStream provides a very agile and powerful solution allowing our markets to share highly engaging and relevant content to customers. We have been able to onboard over 20 markets in only weeks and are now able to effortlessly update the Jaguar and Land Rover websites with the very best mix of earned and owned content.”
Senior Manager, Jaguar Communications
Jaguar Land Rover Global Customer Experience
Solutions used by Jaguar Land Rover:
– Dynamic Web publishing
– StoryStream Amplify