How Hyundai Use Content Curation to Power Their UX

Hyundai has chosen to work with StoryStream to surface expert advocacy content and populate a social media stream across their UK website.

Simon Power, Director of Automotive at StoryStream, commented: “We’re delighted to welcome Hyundai onboard. StoryStream has proven effectiveness in the automotive sector, and we feel confident that this will be another strong partnership.”

Matt Dunnakey, Head of Marketing at Hyundai, commented, “StoryStream enables us to cost-effectively source and display inspiring content such as media reviews and brand social news and stories across our website. Our aim is to build the strongest possible emotional connections between the Hyundai brand and consumers by engaging customers and potential customers with third-party reviews, opinions and advocacy and up-to-the-minute content.”

Hyundai have badged the stream, ‘What’s everyone saying about the Hyundai IONIQ 5 / Hyundai TUCSON?’, and will use StoryStream’s AI-powered technology to curate content and link it directly to their KPIs: enquiries, test drive bookings and ultimately, sales.

Engaging, varied content – at a single click

Car buying – like most retail activity – is moving increasingly online, and so manufacturers have to bring their products to life with engaging, varied content. For busy marketing departments, finding and curating User Generated Content, editorial and customer reviews, confirming usage rights, and re-purposing content for different channels can be incredibly time-consuming. StoryStream’s AI technology automates the vast majority of these tasks ensuring that digital channels are kept current and fresh with a variety of opinions and testimonials.

Embedding StoryStream into web pages has been shown to deliver up to 25% uplift in lead conversions, 37% increase in email campaign click-throughs and 20% in social media impressions. An easy-to-use interface means the client is in full control of content, while StoryStream’s dynamic digital asset library makes management of content – whether owned, user-generated, or third-party – simple and fast.

If you’d like to see our innovative, AI-driven platform in action then contact us today for a demo.