Download the FREE eBook today, featuring insights from over 23,000 global beauty consumers, and discover how leading brands are extending viral content beyond social by bringing inspiration, authenticity, and community-driven content onto their websites to convert shoppers

From TikTok discovery to site abandonment, shoppers are asking for more: personalised journeys, real voices, and seamless social-commerce flows that don’t stop at the scroll.

WHAT’S INSIDE:

💄 How Gen Z Shops Beauty: 86% of Gen Z now discover beauty products on social media. Learn what content leads to real engagement and what doesn’t.

🎥 From Video to Conversion: 75% of shoppers seek video before buying. Discover why short-form UGC is outperforming branded content in the beauty space.

🛍️ Fixing the Discovery-to-Purchase Gap: 80% of shoppers drop off when jumping from social content to static eCommerce pages. Explore how brands are closing the loop.

🤖 AI Meets Authenticity: 48% of beauty consumers want AI-powered shopping experiences. See how tools like product-tagging and social PDPs are turning interest into action.

Ready to turn beauty discovery into conversion?

Download your copy of Viral Isn’t Enough: Bridging the Beauty Conversion Gap and future-proof your social commerce strategy.

Created in partnership by StoryStream and TERRITORY Influence