L'Oreal Landing Page | StoryStream

L'Oreal X StoryStream

Transforming L'Oreal's Digital Presence with Authentic Content

Empowering L'Oreal brands to stand out in the digital landscape with innovative solutions for maximising influencer content and boosting eCommerce performance.

L'Oreal X StoryStream

Challenges We Solve for L'Oreal

StoryStream enhances L'Oreal brands by extending the reach of advocacy and influencer content beyond social media, boosting eCommerce conversion rates, and delivering personalised, localised digital experiences that differentiate the brand in a competitive market.

Maximising A&I Content

Extend the reach of influencer content from social to web, transforming it into long-lasting digital assets.
Brand Differentiation

Craft unique digital experiences that distinguish L'Oreal brands in a competitive marketplace.
Enhancing eCommerce Conversion Rates

Boost online sales with interactive content that engages and converts visitors effectively.
Localisation

Customise digital experiences to resonate with local audiences, overcoming templated design limitations.

Key Solutions For L'Oreal

Lancome's Shoppable Stories

Turning storytelling into a seamless shopping experience, engaging users with short-form content that drives action.

📱Social Shopping Experience:
Lancôme enhances product discovery, guiding users from browsing to buying on the makeup category page.

🔎 Anywhere & Everywhere:
Lancôme increases basket size by making products discoverable throughout the makeup category page.

😍 Real & Relevant:
Lancôme engages consumers with authentic content, optimising conversions at key touchpoints.

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Key Solutions For L'Oreal

Kiehl's Dynamic Shoppable Videos

Integrating shoppable videos from influencers and users, to provide immersive product showcases that enhance buyer confidence with social proof and drive sales.

🎥 Mirror the Appeal of Social Media:
Embed dynamic shoppable videos from influencers and users to engage buyers.

🔄 Effortless Updates:
Use the StoryStream platform to easily refresh content, keeping your website current and enhancing its quality.

✅ Confidence Boost:
Build trust with social proof from authentic videos, grabbing attention and driving sales with compelling product demos.

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Key Solutions For L'Oreal

Lancome's Captivating Homepage Mosaic featuring UGC

Creating a visually appealing mosaic that highlights authentic imagery and increases engagement and drives sales.

🤩 Captivate and Convert:
Capture attention with stunning makeup visuals and guide shoppers directly to the Product Detail Page (PDP) to shop the look.

🔃 Seamless Integration:
Integrate across any web page, optimised for SEO, performance, accessibility, and compatibility.

🛍️ Tap to Transact:
Enable quick paths to purchase, allowing users to buy makeup products in just a few taps.

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Lancome's Captivating Homepage Mosaic featuring UGC image

Key Solutions For L'Oreal

Lancome's Enhanced PDP with Dynamic Content

Enhanced product pages with dynamic, short-form video content, improving customer engagement and decision-making.

😍 Real, Social Proof:
Enhanced customer shopping experience on PDPs with content from customers and influencers, helping buyers see makeup products in real-life use.

💪🏼 Boosted Confidence:
Increased buyer confidence, leading to higher conversion rates and fewer returns.

🚀 Scalable Solution:
Easily embedded with a single embed code, allowing seamless updates to product pages.

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Lancome's Enhanced PDP with Dynamic Content image

Key Solutions For L'Oreal

Kiehl's Elevated Link in Bio

StoryStream's commerce-focussed, social landing page: Channel social traffic more effectively to the highest impact places on your brand website.

✅ Flexibility-first:
An easy-to-manage hub, from the branding and links, to the content and products.

🛍️ Content to commerce:
Kiehls feature content from fans and influencers in a dedicated hub.

🔥 Analyse & Activate
Kiehl's publish, analyse and optimise content with analytics that help optimise sales and deliver ROI.

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Key Solutions For L'Oreal

Kiehl's Creator Club for Authentic Content

Nurturing a community of creators who contribute authentic content that enriches the brand's digital presence.

📜 Comprehensive Content Briefs:
Guiding customers to create both short and long-form content, capturing authentic stories through images and videos.

📸 Authentic User-Generated Content:
Leveraging real-life content to enhance brand credibility and showcase genuine product experiences.

🛒 Inspire New Purchases:
Boosting engagement by using customer stories to build trust and encourage new customers to explore and buy Kiehl's products.

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