Time is everything, particularly with the digital world changing at an alarming rate. And especially in eCommerce, where trends move quickly and shopper attention is hard to hold, speed and impact can be the difference between a sale and a scroll. That’s where StoryStream’s Aura Assistant comes in.
Built directly into the StoryStream platform, Aura Assistant is your AI-powered partner designed to streamline content workflows, accelerate product tagging, and get your content live faster and smarter.
THE PROBLEM: CONTENT WORK SLOWS MARKETING DOWN
Marketers are spending 10–20 hours each week just producing content¹ and that’s before they even start making it shoppable. Between sourcing, tagging, and publishing, valuable time is lost to manual tasks. And with the rise of short-form video and UGC as the dominant content formats, it’s no surprise that, 43%² say creating consistently high-quality visual content is one of their biggest challenges.
At the same time, traditional eCommerce platforms are struggling. Social media now sets the standard for engagement, with consumers spending 2.5 hours per day³ on platforms like TikTok and Instagram. But when socially influenced shoppers land on brand websites, bounce rates increase by 37.5%⁴ and conversions drop. The pressure to create or gather high-quality content, combined with the need to ensure this content captures the attention of today’s socially influenced shopper, can be overwhelming for marketers.
THE SOLUTION: MEET AURA ASSISTANT ✨
Aura Assistant is an AI agent built to help you move from content brief to publish-ready experiences in half the time. Whether you’re dealing with influencer content, product imagery, or UGC, Aura Assistant automates the repetitive work so your team can focus on what really matters.
Key Features:
- Smarter Product Tagging: Aura Assistant uses generative AI to automatically identify items within your content, such as clothing pieces or beauty products, and recommends the right matches from your product catalogue.
- Instant AI-Powered Suggestions: Get real-time tagging suggestions right as you publish, helping you get content live at speed.
- Frictionless Integration: Built into your existing workflows, Aura Assistant works where you work, with no disruption.
💡 The result? You can tag more content, more often, and create more immersive, shoppable experiences in a fraction of the time.
GO BEYOND PUBLISHING: AURA INTELLIGENCE FOR CONTENT INSIGHTS
Creating content at scale is just one part of the puzzle. Knowing what actually works is where the real opportunity lies.
That’s where Aura Intelligence for Content Insights steps in.
Ditch the guesswork and understand what truly resonates with your audience. Content Insights uses AI to analyse your top-performing content, revealing key themes and their prevalence, helping you shape your content strategy with confidence.
When paired with Aura Assistant, you get a powerful, end-to-end solution for content success.
What you’ll get:
- Data-driven insights: Make informed decisions based on real performance data.
- AI-powered efficiency: Get instant theme overviews and breakdowns.
- Strategic content curation: Build Content Briefs that align with what’s already proven to perform.
💡 The result? The ability to use content you know your customers like.
StoryStream’s Aura Assistant is transforming the way eCommerce teams create and deliver content. With marketers spending up to 20 hours a week on content production and struggling to keep up with the pace of visual demand, Aura Assistant streamlines workflows, automates product tagging, and accelerates publishing.
Paired with Aura Intelligence for Content Insights, marketers can now go beyond publishing and make data-driven decisions to uncover what content truly performs. By identifying high-impact themes and enabling smarter content briefs, this end-to-end solution turns content creation into a powerful commerce tool.
COMING THIS JULY
Aura Assistant will be available to eCommerce customers from July. If you’re already a StoryStream customer and would like to know more, please contact your Customer Success Manager.
New to StoryStream and want to learn how Aura Assistant can transform your workflow? Get in touch with us here.
REFERENCES
- 16 Visual Content Marketing Statistics to Know for 2024, Venngage, May 2025
- Marketing Statistics Every Team Needs to Grow in 2025, Hubspot, 2025
- Worldwide Daily Social Media Usage, Exploding Topics, June 2025
- What causes Social Shoppers to Bounce, Simplicity DX, December 2023
