28th September 2018
Social media is a key part of the automotive marketing mix, but is most of it missing the mark? StoryStream’s Simon Power shares some crucial insights.
With a special return marking 120 years of innovation, what can we expect at the 2018 Paris Motor Show? StoryStream’s Thomas Thorburn offers a preview of what’s in store.
We’ve all taken a curious glance on an afternoon out, but what’s it like as a car buying experience? Clover Kennard provides an insightful look at a rapidly growing automotive retail trend.
StoryStream Director Simon Power summarises the fast evolving standard of customer experiences needed to differentiate brands in today’s automotive industry with a look back at Goodwood FoS 2018.
Automotive marketers, have you ever wondered how you can use User Generated Content (UGC) and digital technologies to talk to millennials?
28% of car buyers want to see other owners’ experiences and comments on a make or model of car.
Want to know why more and more car manufacturers and their marketing teams are re-engaging their audiences with social listening, social hubs and influencer marketing? Look no further than these eye-opening statistics on User Generated Content.
Rolls-Royce Motor Cars are perhaps one of the world’s most recognisable brands, synonymous with offering, for those that can afford, cars that are as about as ‘luxury’ as you can get. Whilst the brand remains revered it is not exactly accessible to the average person. You might argue that it’s the way it should be […]
I, like many, was captivated by the scene from Martin Scorsese’s The Wolf of Wall Street where Jordan Belfort asks a potential employee to “sell me this pen”.