“As we continue to build out personalisation across Hobbs.com, we were looking for a way to scale ‘Shop the Look’ without the manual effort required from our styling and ecommerce teams. StoryStream’s AI technology enabled us to extend the experience across our full catalogue, delivering broader coverage while reducing operational complexity. Importantly, it also improved customer engagement, driving increases in add-to-bag, transactions and session depth.”

- Ally Bradshaw, Chief Customer Officer, TFG London

The challenge

The Hobbs team had built an in-house solution for shop the look product recommendations. They wanted to know whether an AI-powered Shop the Look module could outperform manual efforts by automatically surfacing relevant outfit ideas, more consistently and at scale.

• Overcome manual Shop the Look shortcomings. Manual recommendations were already in place but took considerable merchandising time and weren’t reflective of out of stock products and other merchandising rules.

• Maintain premium brand style consistency. Hobbs wanted to test if AI powered recommendations could maintain the high level of brand and style consistency needed.

The solution

StoryStream deployed AI Shop the Look across Hobbs.com, powered by StyleGraph the fashion-native AI intelligence layer that learns each retailer's brand profile and matches products automatically.

• StyleGraph matches and tags complete outfits from model imagery — automatically, with full SKU coverage.

• Brand-aware curation mirrors Hobbs's editorial style and contemporary-tailoring point of view across every category.

• A/B-controlled rollout via AB Tasty pitted Shop the Look directly against the existing manual recommendations as the baseline.

Hobbs' AI Shop The Look module in action

The Results

• +2.04% transaction rate

• +2.93% in-page add-to-bag

• +1.34% pages per session

• 38% viewport visibility

“The engagement and revenue impact is clear. The next phase is building on StoryStream’s Shop the look experience to test wider outfitting recommendations that help Hobbs’ customers explore more ways to wear and discover more across their product catalogue.”

Alex Vaidya, CEO & Founder, StoryStream

Read more about our AI Shop The Look solution here