Date: Wednesday 19th November

Time: 3PM GMT

Shoppers have changed.

They’re discovering products on TikTok, getting inspired by creators, and asking AI for ideas. Yet when they land on most fashion sites, they hit a wall of static product grids.

In 2026, the brands that win won’t just optimise for search. They’ll master discovery.

Join Primark and StoryStream to explore how leading brands are transforming their websites into social-style, AI-powered experiences that turn browsers into buyers.

What You’ll Learn

⚡ Fix the discovery gap from social to PDP 

🧠 Win the browsing majority 

🤖 Use AI to inspire action 

📸  Boost trust and achieve 20% higher conversion