Are you eager to dive into the realm of Community Commerce? In our latest webinar, we explored this intriguing concept and discussed why it matters so much to professionals like you! Let’s break down the key insights from our discussion.
THE POWER OF AUTHENTICITY
Throughout the webinar, we emphasised one crucial point: authenticity is king. We didn’t just talk theory; we backed our insights with real data and real insights from our global survey with over 24,000 participants to understand online shopping behaviours across the globe.
UNDERSTANDING COMMUNITY COMMERCE
At its core, Community Commerce is about blending content, community, and commerce. It’s all about using authentic content from your brand’s community, which can include regular users, influencers, employees, or partners. This kind of content builds trust and engagement.
We also compared Community Commerce to Social Commerce. Social Commerce mixes social elements into online shopping, while Community Commerce focuses on building communities around shared interests.
CONTENT TYPES TO FOCUS ON
In this world of Community Commerce, two types of content shine:
- User-Generated Content (UGC): This is content created by regular people without any financial incentives. It can be reviews, photos, videos, and more. Customers trust brands that use UGC and often look for it before making a purchase.
- Influencer-Generated Content (IGC): This content is created by influencers in collaboration with brands. It’s authentic but offers more control and personalization.
USING UGC IN E-COMMERCE: THE UGC JOURNEY
We shared tips for using UGC effectively in e-commerce. The key is to make UGC visible and easy to shop. Strategies include social proof galleries, live video shopping, and shoppable social storefronts on social media.
For marketers, we simplified the UGC journey into four steps:
- Create Content
- Source Content
- Increase Content Visibility
- Make Content Shoppable
These steps can involve influencer campaigns, community activations, popular hashtags, and engaging community challenges.
SUCCESS STORIES
To illustrate our insights, we shared success stories from:
- Caudalie
- Maybelline
- Garnier
- Olly Lingerie
- L’Oreal
YOUR PATH TO COMMUNITY COMMERCE
In closing, we stressed the importance of engaging with your audience, nurturing your community, and strategically using UGC to enhance the e-commerce experience. We also introduced StoryStream’s “shoppable link in bio” to boost website traffic and customer engagement.
This webinar was your gateway to Community Commerce. It highlighted the power of User-generated Content and the rise of live video shopping. As you embark on this journey, remember these insights. Don’t hesitate to reach out to Territory and StoryStream for guidance on implementing these strategies.
Your Community Commerce adventure begins now!
