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StoryStream Becomes a Certified MACH Alliance Member

We are delighted to announce our new membership to MACH Alliance, marking a big step in our journey to humanise digital shopping experiences for enterprise brands and retailers. 


MACH (microservices, API-first, cloud-native SaaS, headless) enabled technology provides brands and retailers with a far more agile and progressive way to create a modern eCommerce technology stack.  Crucially, it allows a choice of the best tools on the market with the ability to easily integrate and deploy with more speed than ever before.

The MACH alliance was created as a member organisation to provide a means to accredit technology vendors and System Integrators with MACH compliance.  The strict and comprehensive requirements mean that brands and retailers can select true MACH-enabled partners with the knowledge that they will deliver all the benefits the MACH approach offers.

The Alliance currently has over 80 technology and system integration partners representing the latest technologies and composition strategies for modern eCommerce. Also, it has a vibrant community including events and research all helping to keep the Alliance at the forefront of the industry.


StoryStream is the only eCommerce-focused content marketing platform focused on social commerce in the MACH Alliance.  Our AI-powered curation and publishing solution delivers inspirational content experiences including User-Generated Content galleries, Shop-the-Look and Live Video Commerce, all designed to showcase products dynamically and authentically. By integrating via a MACH approach we combine with the wider ecosystem to help brands and retailers to modernise their shopping experiences and give consumers highly engaging ways to discover and buy products online.

We are very proud to see StoryStream become part of the MACH Alliance and plan to play an active role in the community and its development.  Stay tuned for more content and insights on MACH and the impact StoryStream has for customers as we are now MACH certified.