We are excited to announce a significant milestone in our journey and share that we have officially become a Certified B Corporation, or B Corp for short.
This achievement represents a significant step forward in our commitment to making a positive impact on the world, and today, we want to explain why this is such a big deal for us and our community of employees, customers and partners.
What is a B Corporation?
Before diving into why this is significant, let’s clarify what a B Corporation is. B Corps are a new kind of business entity that balances profit with purpose. These companies are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. B Corps are businesses that aim to create a positive social and environmental impact while still generating profits.
SO WHY DID STORYSTREAM DECIDE TO JOIN B CORP?
ALIGNING WITH OUR VALUES
StoryStream has always been committed to a set of core values that prioritise sustainability, ethical business practices, and a focus on people and the planet. By becoming a B Corp, we formalise and strengthen our commitment to these values. It’s not just about talking the talk; it’s about walking the walk and holding ourselves accountable to the highest corporate social responsibility standards.
MEASURING OUR IMPACT
One of the fundamental requirements of becoming a B Corp is the rigorous assessment of our overall impact on society and the environment. This evaluation process, conducted by the nonprofit B Lab, is comprehensive and examines various aspects of our business, including governance, workers, community, and the environment. By going through this assessment, we gain valuable insights into where we can improve and how we can better align our operations with our values. This is a continual process where we will be regularly reviewing and optimising all of our business processes.
JOINING A GLOBAL MOVEMENT
Becoming a B Corp means joining a growing global movement of companies that are dedicated to using business as a force for good. We are now part of a community of businesses that share similar values and goals. This network provides opportunities for collaboration, knowledge sharing, and collective action to address some of the world’s most pressing challenges, such as climate change, social inequality, and environmental degradation.
ATTRACTING LIKE-MINDED TALENT AND CUSTOMERS
Becoming a B Corp can be a significant draw for both employees and customers who prioritise sustainability and ethical business practices. Many consumers are now seeking out businesses committed to making a positive impact, and prospective employees are increasingly looking for purpose-driven companies to work for.
SETTING A POSITIVE EXAMPLE IN OUR INDUSTRY
As a B Corp, we are setting an example for other businesses in our industry and beyond. Currently, there are relatively few technology businesses that are B Corp and we believe that this needs to change. We hope to inspire other organisations to take similar steps toward becoming more socially and environmentally responsible. By leading by example, we can contribute to a broader shift in the business world toward greater sustainability and ethical behaviour.
Joining the ranks of Certified B Corporations is a significant step forward for StoryStream, and it reaffirms our commitment to creating a positive impact on the world. We believe that businesses have a responsibility to do more than just generate profits; they should also contribute to the betterment of society and the environment. By becoming a B Corp, we are not only aligning with our core values but also becoming part of a global movement that is driving positive change. We are excited about this journey and look forward to the many opportunities it will bring to make a difference to our team and customers.
You’ll find our official B Corp profile page here.
