Today’s difficulty for automotive brands lies in creating digital experiences that feel as personal as a real-life showroom visit, and as inspiring and discovery-driven as a scroll through social. It’s about striking the right balance: delivering exciting content that resonates with consumers, while also remaining a trusted source of clear, reliable information around pressing subjects like EV ownership.
Škoda has embraced this challenge head-on, redefining how automotive brands engage with customers. With StoryStream’s platform, Škoda has transformed their online presence into a series of immersive experiences that guide customers from discovery to decision, boosting dwell times, deepening engagement, and inspiring action.
🔍 AT A GLANCE: ŠKODA’S SOCIAL-STYLE EXPERIENCES
- Stories – A swipeable homepage experience that mirrors the discovery loop of social media.
- A-Z EV Page – A storytelling-led hub that builds trust and demystifies EV ownership.
- Driven Online – A dedicated content destination designed to boost email engagement and dwell time.
- Draw de France with Content Briefs – A campaign-led UGC initiative that brought creativity, community, and cycling together.
Key Outcomes:
- Lower bounce rates and increased dwell time on key pages
- Higher engagement and interaction rates across all StoryStream-powered experiences.
- Email performance uplift from content-driven landing destinations
- Use of UGC at scale, and a thriving sense of community
1. Stories: Bringing Social Discovery to Škoda.co.uk
🧠 Objective: Engage top-of-funnel users with swipeable, visually-led, social-style journey.
Using StoryStream’s Stories format, built for the social-first scroller, Škoda placed a swipeable stream of brand and user-generated content right at the top of their homepage. From electric flagships like the Enyaq to fan favourites like the Fabia, Stories pull users into an inspiring world of discovery, as they swipe through both authentic lifestyle content and sleek brand visuals. Aesthetics and use value blend together to provide a truly social experience that sparks curiosity towards Skoda’s product range, right from the first look.
The result? A scroll-stopping, mobile-native format that mirrors the social behaviours consumers already love, keeping bounce rates down and dwell time up.
2. A-Z of EV: Busting EV Myths with Real Stories
🔍 Objective: Reduce EV anxiety by creating a trusted, engaging knowledge hub.
Recognising the growing interest in electric vehicles (EVs), Skoda developed the A-Z Page to address common questions and concerns surrounding EV ownership, taking a storytelling-led approach to EV education. Each letter reveals a snippet of real, relatable commentary from everyday drivers, ambassadors, and experts, offering bite-sized trustworthy insights across the full EV journey.
The result? A user-friendly hub grounded in social proof which effectively eases EV anxiety and empowers potential customers to make informed decisions.
3. Driven Online: from Inbox to Content Hub
💌 Objective: Create a content home for email campaigns and deepen engagement with the newsletter.
Driven Online is a living gallery of customer and employee narratives, housing inspirational articles, lifestyle tips, and behind-the-scenes stories. Our personal favourite? Perfection Valet Richard Tipper’s advice, who provides 35 years worth of cleaning tips.
With StoryStream powering the content flow, Škoda is building a meaningful link between their CRM strategy and always-on storytelling. What’s more, StoryStream also plays a key role within Škoda’s wider email journey, driving personalisation by dynamically serving the most relevant content to each audience segment based on their profile and interests. It ensures that every email lands and resonates.
4. Draw de France: Content Briefs Spark Engagement
🎨 Objective: Drive participation in Škoda’s cycling campaign while seamlessly collecting UGC.
Škoda’s Draw de France campaign turned riders across the UK into digital artists, asking them to log 100 minutes of activity and create Strava art. With over 54,000 participants, the campaign sparked real momentum: using StoryStream’s Content Briefs feature, the Škoda team effortlessly collected UGC, managed usage rights, and created dynamic galleries showcasing standout creations – from hippo-shaped lunch runs to moustaches stretching across the UK.
THE IMPACT
Škoda’s content experiences aren’t just engaging, they’re effective. By deploying immersive, informative, and community-powered experiences across their digital space, the brand is closing the gap between social discovery and decision-making. Each experience strikes a balance between warmth and utility, blending emotional connection with clear, trustworthy information.
This isn’t just about conversions. It’s about creating a content ecosystem that delivers value to both the brand and the customer, making the Škoda website a true hub for connection, inspiration, and confident decision-making. From product discovery to EV education to creativity-fuelled community challenges, these experiences keep people coming back for more.
And in the automotive world, that matters. Because while conversions win the moment, it’s long-term loyalty that wins the market.
