AI that works harder, so you don’t have to header image
AURA AI

AI that works harder, so you don’t have to

Meet Aura. StoryStream’s powerful AI engine that elevates everyday content workflows into performance-driven experiences. By combining intelligent automation with real-time insights, Aura makes every step of your customer's digital journey seamless, more impactful, and built to convert.

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Aura AI

The Engine Powering Smarter Commerce

Aura is StoryStream’s agentic AI, natively embedded into the platform to bring speed, scale and intelligence to your content operations. Built to support modern eCommerce teams, Aura works across two powerful modes:

Aura Assistant: Your always-on AI partner for effortless execution. From product tagging to publishing, Aura Assistant automates the everyday.

Aura Intelligence: Delivers real-time analytics and content insights to help you optimise content and make smarter decisions, fast.

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Aura Assistant

Smarter tagging. Seamless publishing. Serious scale.

Create more shoppable content, faster than ever before. Aura Assistant automates product tagging and streamlines your content workflow, helping you keep pace with the speed of modern eCommerce.

⚡ Speed Up: Get instant, AI-powered product matches from your catalogue the moment you publish.
🏷️ Scale Up: Tag more content, more often, and keep up with seasonal or fast-moving inventory, without the bottlenecks.
🧩 Seamless by Design: Fully integrated into your StoryStream flow, zero friction, maximum efficiency.

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Aura Intelligence

Clearer Analytics. Faster Wins.

Our AI-powered summaries surface the most important performance trends across your site, campaigns and content experiences, so you can move faster, optimise smarter, and focus on what matters.

✨ Immediate Insight: Clear, actionable suggestions that cut through the noise and guide strategic decisions that boost ROI.
⏱️ Real-time Analysis: Get context behind the numbers to respond to shifting shopper behaviours before your competitors do.
📌 Relevant StoryStream Guidance: Targeted, platform-specific recommendations that help you maximise value from your StoryStream implementation.

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Aura Intelligence

Stop guessing Content performance.
Start predicting it.

Aura Intelligence for Content Insights analyses your top-performing content to reveal key themes, formats, and patterns, so you can double down on what delivers.

📈 Data-Driven Decisions: Tap into real performance data to confidently shape your content strategy.
⚡ AI-Powered Efficiency: Instantly access content breakdowns and theme overviews—no spreadsheet diving required.
🎯 Strategic Curation: Pair insights with Content Briefs to build focused, effective campaigns rooted in what actually converts.

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Why Teams Love Using Aura

Embrace the Future of Content Ops

Discover the power of Aura and elevate your content strategy with intelligent automation and real-time insights. Built to drive faster decisions, better engagement, and seamless shopping experiences at scale.