UK fashion brand, Boden has selected StoryStream as their new partner to deliver authentic user-generated content (UGC) experiences to grow customer engagement and sales across their global eCommerce platforms.
StoryStream, the leading content curation platform that sells, won the competitive pitch on their patent pending AI technology and strategic vision. Boden will now be able to create more authentic and inspiring shopping experiences by using visual content, created by real customers wearing their clothing, across more than 60,000 product pages.
“Authentic visual content created by our passionate customers provides the ultimate form of social proof and we know it directly influences sales. By using StoryStream’s unique technology we are now able to automatically find the best UGC, manage the publishing rights and activate across our platforms at unprecedented scale. We are excited about this new partnership and look forward to working with StoryStream to deliver on our ambitions.” Kristie Saunders Senior Digital Content Manager
eCommerce teams are increasingly looking for more engaging and authentic ways to engage online shoppers beyond static product imagery. Research from Forbes shows that visual UGC can increase eCommerce conversions by more than 29% and according to Gartner UGC moderation is one of the main marketing challenges for 2021 and beyond.
Recognising this growing need, StoryStream has created a ‘next-gen’ approach to acquiring and activating UGC and other forms of earned content across the online buying journey. Practical in process and strong in output, StoryStream’s AI curation tools deal with all publishing and rights management workflows and the technology learns to automatically filter relevant visual content based on brand guidelines and auto-suggests
“We are thrilled to have been chosen by Boden and look forward to working together to develop their use of UGC and wider content strategy as they embark on new and innovative ways to engage today’s digital customer.” Alex vaidya StoryStream CEO