Personalised content helps VW Group UK accelerate the move to online sales

StoryStream has been selected by Volkswagen Group UK to deploy its innovative content curation platform to support the delivery of dynamic and personalised content experiences at scale.

After an extensive pitch process, StoryStream was chosen due to their deep automotive experience, best-in-class technology, and expert services, which will support the VW Group UK brands in their move to ‘digital first’ customer experiences.

Working across the VW Passenger Cars, SEAT, Audi, and Skoda brands, StoryStream will support the management and delivery of highly relevant digital content which includes new forms of earned media such as visual user-generated content.

“As car buying moves online, driven in part by the pandemic, car brands are having to rapidly develop their online customer experiences to ensure that the right content is delivered to the right people in the right channel to maximise engagement and conversions. StoryStream stood out due to their leading AI-powered technology and expert team.  We will be integrating the StoryStream platform across all of our digital touchpoints as we seek to increase online engagement and ultimately car sales.“

Suzanne Purcell, Data-led Marketing Development Manager (CRM)

“VW Group UK is not only leading the way in innovating its car line up in the move to electric but also in their approach to customer experience.  We are delighted to be working with such a great group of people across the VW Group brands and are looking forward to supporting them as they create more personlised and engaging customer experiences at scale.”

Alex Vaidya, CEO StoryStream

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