Engage, Captivate, and Convert with Video Commerce header image
Why Video Commerce

Engage, Captivate, and Convert with Video Commerce

The future of eCommerce is here. Harness the power of video to create immersive, shoppable experiences that inspire action. Video commerce transforms eCommerce by delivering the experiences today’s shoppers crave. With video, you can increase engagement, reduce bounce rates, and drive conversions up to 80%¹ higher than standard landing pages​.

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Why Video Commerce

Grab Attention, Drive Action, Win Sales

Shoppers today seek inspiration, not just transactions. Video commerce captivates audiences by turning passive scrolling into immersive, interactive moments that convert. Video is the essential tool for guiding shoppers seamlessly from discovery to purchase, perfectly aligning with how people consume content in the digital age.

  • Consumer Preference

    68%¹ of shoppers say video is their preferred way to learn about products​.

  • Boost Conversions

    Video can improve conversion rates by up to 80%​¹.

  • Mobile-First Advantage

    With 78%² of traffic on mobile, video meets the needs of on-the-go shoppers​.

  • Gen Z Power

    97%³ of Gen Z turn to social media for shopping inspiration, driven by video​.

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Activating Video Commerce

Transform the Shopping Experience

Capturing customer attention online requires the right video commerce solution. StoryStream offers a suite of tools designed to engage audiences effectively, helping brands connect with customers in impactful ways.

🛍️ Live Video: Real-time shopping with interaction.
🎥 Shoppable Video:Click-to-buy videos.
🖼️ PiP: Watch while browsing.
📖 Stories: Swipeable, social-style content.

Discover More below! ↓

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Activating Video Commerce

Live Video Shopping

Engage audiences with interactive shopping events, with pre-record or live stream video.

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  • All-in-one

    End to end platform for show creation, hosting and management.


  • Lead the conversation

    Get unique insight via live chat to understand how audiences resonate with your brand and products.

  • Live, and on-demand

    Run your show, and deploy across your brand website for added engagement, and longer-term revenue.

  • Generate sales

    Increase conversions with a modern buying experience, tailored for focused audiences.

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Activating Video Commerce

Shoppable Videos

Enable next level video engagement with Shoppable Video. Designed to deliver a continuous, autoplay video experience, bursting with social proof, guiding users seamlessly from discovery to purchase, with our new picture-in-picture mode.

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  • Social-Driven Engagement

    Providing a continuous stream of engaging content, with a brand new layout built for the modern consumer.


  • Real & Relevant

    Inspire and engage consumers with more authentic and relevant content at the places most likely to convert.

  • Seamless Continuity

    Picture-in-Picture (PiP) mode ensures that video content remains engaging, even as users navigate your site.

  • Tap & Transact

    Deliver paths to purchase in 2-taps.

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Activating Video Commerce

Shoppable Stories

StoryStream’s brand new, social-shopping experience, boosting product discoverability for those actively seeking relevant and inspiring content, guiding users seamlessly from discovery to purchase.

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  • Social First

    Connect social to web, and content to commerce, with a brand new layout built for the modern consumer.

  • Real & Relevant

    Inspire and engage consumers with more authentic and relevant content at the places most likely to convert.

  • Anywhere & Everywhere

    Build on basket size with product discoverability at any point in the browsing journey, from homepage to category pages.

  • Tap & Transact

    Deliver paths to purchase in 2-taps.

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Measure Performance

Unlock the Power of Video Insights

Refine your video strategy with actionable insights that optimise performance, engagement, and conversions.

📊 Track What Matters Most: Monitor Smartgoal Clicks and Most Opened Content to identify top-performing videos.

🏷️ Understand Viewer Preferences: Use Top Tags, Clicks, and Engagement Rate data to refine your content strategy.

⏱️ Boost Engagement: Analyse Dwell Time, Engagement Rate, and Bounce Rate to captivate your audience.

🛒 Drive Conversions: Track Conversion Rate, Items Added to Cart, and Product Clicks to optimise for sales.

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Video Commerce
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IMPACT ON METRICS

Engage Faster.
Sell Smarter.
Activate Video Now.

Discover the magic of StoryStream Video: elevate your online store with the power of video, delivering a captivating shopping journey inspired by social media.