In the ever-evolving landscape of eCommerce, attention is the new currency. Brands are in a constant race to engage their audience in meaningful, memorable ways that inspire action. While StoryStream has long been a trusted partner in helping brands source and deliver authentic, user-generated content (UGC) for social shopping, we’ve listened to your feedback and recognised a growing need: greater control over content creation.
In response, we’re excited to introduce Content Briefs, a revolutionary addition to our platform. Designed as a new type of Experience, Content Briefs enable brands to specify and collect the exact content they need, on their terms, through fully customisable web forms.
What are Content Briefs?
Content Briefs redefine how brands collaborate with their community to create impactful content. This new feature empowers brands to:
- Collect Fresh, Custom Content at Scale: Through bespoke web forms, brands can specify the type of content needed—be it short-form videos, long-form narratives, or high-resolution images.
- Gain Full Ownership of Content and Data: Brands maintain control over content rights, ensuring compliance and enabling seamless use across all platforms.
- Enhance Engagement and Conversions: By showcasing authentic stories from creators and customers, brands can boost engagement, drive trust, and inspire purchases.
How It Works
- Create a Landing Page: Design a custom landing page directly within the StoryStream platform, tailored to your content requirements.
- Distribute to Contributors: Share your Content Briefs with preferred creators or communities via a simple link.
- Collect and Approve Content: Review submissions and approve high-quality content with just a few clicks. Optional incentives can encourage participation.
This streamlined process reduces reliance on third-party platforms and APIs, offering brands a direct pipeline to meaningful, rights-approved content that aligns with their campaigns.
Why Content Briefs Matter
The eCommerce landscape has shifted dramatically. Traditional methods of sourcing UGC, heavily reliant on social platforms like Instagram or TikTok, often come with limitations. High bounce rates from socially influenced traffic highlight the disconnect between inspiration on social media and action on brand sites.
Content Briefs offer a solution by providing a first-party content sourcing tool that bridges this gap. Brands can now align the authenticity and community feel of social content with the structured, inspiring shopping journey consumers expect on their sites.
Unlock New Opportunities with Content Briefs
With Content Briefs, you’re not just gathering content—you’re building a collaborative ecosystem that turns creators and customers into brand advocates. This approach delivers:
- Higher Engagement: Authentic content resonates more deeply with audiences, leading to higher interaction rates.
- Improved Conversion Rates: StoryStream’s social shopping Experiences, enhanced with Content Briefs, have demonstrated up to a 7% increase in conversions.
- Enhanced Shopper Journeys: Seamlessly integrate collected content across galleries, shoppable videos, and product discovery experiences to create a cohesive shopping narrative.
Transform Your Social Shopping Strategy
At StoryStream, our mission is to make the online shopping experience more human, authentic, and engaging. With Content Briefs, we’re giving you the tools to source exceptional content while building trust and loyalty with your community.
Get started with Content Briefs today and win the battle for shopper attention in the age of the attention economy.
Learn more about Content Briefs and explore our other cutting-edge solutions on the StoryStream platform.
Win attention. Inspire sales.
