💄 Did you know? 70% of shoppers feel that beauty brands should prioritise sharing authentic content featuring a diverse range of customers in their marketing.

In a world where authenticity is paramount, we dive deep into the beauty industry, understanding the true power of brand purpose, transparency, and inclusivity. Join us for an engaging conversation as we explore NYX Professional Makeup’s commitment to authenticity and its profound impact on the LGBTQ+ community. In this episode, we unravel the secrets behind truly authentic brands.

🔥 Why You Should Join Us:

• Unmasking Brand Authenticity – Understanding brand authenticity through purpose-driven marketing
• Pride Beyond the Rainbow – We’ll discuss Rainbow washing from brands vs. true LGBTQ+ supporters
• Transparency: The Key to Authenticity – Learn how being transparent is a key to authenticity