The Ultimate UGC Strategy Guide

“Ultimately, the goal of UGC marketing, like all advertising, is for a brand to be part of culture rather than sit as a spectator.” Catherine Perloff, AdWeek (2022).

Packed with practical tips, real-world examples, and case studies, this comprehensive strategy guide will get you ready to make the most of the opportunity presented by User-generated Content.

What we’ll cover:

  • Why UGC? And why now?
  • Rethinking Content Marketing: Making your Customers Collaborators
  • The Stuff That Can Seem Scary: rights management, generating quality UGC, and organising lots of content
  • Getting started, and getting successful: the ultimate UGC checklist for fast-growing brands

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