Blog, Customer News

Stellantis U.K. selects StoryStream to support digital engagement strategy

StoryStream has partnered with Stellantis U.K. to support its brands’ digital and consumer experience strategy.

Now live across Stellantis U.K.’s brand sites (Fiat, Alfa Romeo, Jeep, Peugeot, Citroen and Vauxhall), the StoryStream platform is helping the Stellantis marketing team to realise its customer engagement objectives at scale.

Stellantis U.K.’s brands use the StoryStream platform to manage and display impactful content experiences at crucial points of the customer journey: gaining usage rights for User-generated Content (UGC) sourced from social media platforms, combing that UGC with owned and earned content, and then distributing that content to engagement and conversion-boosting galleries across category and model pages.

Jeep StoryStream example

(Source: Jeep Renegade Plug-in)

Brands are also using StoryStream to surface expert and third-party reviews and advocacy through Earned Media Modules –  building important social proof into pages while layering in key CTAs (e.g. to register interest, book a test drive, or configure a vehicle online).

Citroen Storyboard

(Source: Citroen Electric & Hybrid)

Victoria Hatfield, Head of Digital Performance at Stellantis sees a huge opportunity in the partnership: “Stellantis U.K.’s programme of customer-centric innovation represents a core strategic pillar across our brands, and – as we see that trend of more and more of the car buying experience moving into the digital space – how this comes to life across the web is of critical importance. StoryStream allows us to bring the power of digital word of mouth into our on-site experience, and combine that in unique and engaging ways.

“And we’re already seeing the benefits of StoryStream across our brand sites. For example, if we look at Peugeot’s web property in the U.K, we can see that visitors who have engaged with a gallery go on to record a 331% uplift in average session length. If the user goes on to open a piece of StoryStream content, this uplift increases to 725%. That engagement boost is driving on-site conversion uplifts too – a signal to us that compelling, authentic content can work hard for Stellantis brands right across the funnel,” says Victoria.

Alex Vaidya, CEO StoryStream says “our engagement with Stellantis U.K. is a fantastic opportunity to bring together StoryStream’s deep automotive experience, powerful technology, and dedicated services – unlocking the promise of best-in-class customer experiences at a huge scale. We’re so encouraged by the results and excited to see what the future holds for this key strategic partnership.”

Check out live experiences on Stellantis brands’ U.K. sites:

Jeep – Wrangler, Renegade
Fiat – Homepage, 500, 500X
Alfa Romeo – Homepage, Tonale, Stelvio
Peugeot – 208, 308
Citroen – C3 Aircross SUV, Electric Car Range
Vauxhall – Homepage, Mokka, Corsa, Our Electric Mission