Blog, Our Thinking
What does the HFSS ad ban mean for User-generated Content?

For marketers at HFSS brands, questions are likely to abound. Here we take on one specific question: “what about User-generated Content?” By the end of 2022, the U.K. Government has confirmed that it will implement a total ban on paid-for advertising online for certain products that are High in Fat, Sugar or Salt (HFSS). Using […]
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